{"id":5258,"date":"2020-05-18T08:01:22","date_gmt":"2020-05-17T22:01:22","guid":{"rendered":"http:\/\/www.www.walshaccountants.com\/?p=5258"},"modified":"2020-05-22T09:26:12","modified_gmt":"2020-05-21T23:26:12","slug":"4-key-pillars-of-business-1-strategy","status":"publish","type":"post","link":"https:\/\/www.walshaccountants.com\/4-key-pillars-of-business-1-strategy\/","title":{"rendered":"4 Key Pillars of Business &#8211; 1. Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5258\" class=\"elementor elementor-5258\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0260f40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0260f40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c709b30\" data-id=\"c709b30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49f6471 elementor-widget elementor-widget-text-editor\" data-id=\"49f6471\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Deep strategy work is time-consuming because the marketplace is constantly changing. If you\u2019re looking to effectively relaunch your business right now \u2013 time is of the essence so speed trumps precision.<\/p><p>Review and define your strategy using these tools, worksheets, and asking yourself key strategic questions.\u00a0\u00a0<\/p><p>Identifying your <strong>Strengths, Weaknesses and Trends<\/strong> will help get your head above the forest and the trees.<\/p><ul><li>Get clarity on trends and how these will impact your business going forward?<ul><li>What is going to be hot?<\/li><li>What isn\u2019t?<\/li><li>Think local? (this is likely to be a big trend)<\/li><li>Security and safety of customer environment?<\/li><li>Supply chain?<\/li><\/ul><\/li><\/ul><ul><li>What are your top competencies\/skill\/abilities? How can you leverage these now?<\/li><\/ul><ul><li>Be clear on what you are weak at \u2013 stay away from these things indefinitely OR until you have enough cash and resources to become a serious player in the market.<\/li><\/ul><ul><li>Don\u2019t lose your ambition \u2013 there will be opportunities now that only come along once in a generation. For your business &#8211; what are they?<\/li><\/ul><ul><li>Identify 3 or 4 other players in your industry and open a dialogue with them \u2013 what are they seeing as their opportunities and their risks\/changes<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ead5a8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ead5a8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4b7acc\" data-id=\"c4b7acc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09ebae4 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"09ebae4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/SWT-WORKSHEET.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download SWT Worksheet<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e57a54b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e57a54b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb2df66\" data-id=\"fb2df66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-569f1c9 elementor-widget elementor-widget-heading\" data-id=\"569f1c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy Checklist: <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b26ad6 elementor-widget elementor-widget-image\" data-id=\"8b26ad6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"639\" height=\"800\" src=\"https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-001-639x800.jpg\" class=\"attachment-large size-large wp-image-5266\" alt=\"Strategy Checklist V2 Page 001\" srcset=\"https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-001-639x800.jpg 639w, https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-001-240x300.jpg 240w, https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-001-1227x1536.jpg 1227w, https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-001-192x240.jpg 192w, https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-001-1060x1327.jpg 1060w, https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-001.jpg 1240w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a134240 elementor-widget elementor-widget-image\" data-id=\"a134240\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"629\" height=\"800\" src=\"https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-002-629x800.jpg\" class=\"attachment-large size-large wp-image-5267\" alt=\"Strategy Checklist V2 Page 002\" srcset=\"https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-002-629x800.jpg 629w, https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-002-236x300.jpg 236w, https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-002-1207x1536.jpg 1207w, https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-002-189x240.jpg 189w, https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-002-1060x1349.jpg 1060w, https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist-V2-page-002.jpg 1240w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-764478b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"764478b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3738694\" data-id=\"3738694\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170ba2a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"170ba2a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Strategy-Checklist.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Strategy Checklist<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e90c236 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e90c236\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.fivebyfive.com.au\/digital-strategy-relief-package\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about FivebyFive Digital Relief Strategy Workshop<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3624d73 elementor-widget elementor-widget-image\" data-id=\"3624d73\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.fivebyfive.com.au\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Five-by-Five-Website-Design-LOGO-300x225-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-5273\" alt=\"Five By Five Website Design Logo 300x225\" srcset=\"https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Five-by-Five-Website-Design-LOGO-300x225-1-150x150.png 150w, https:\/\/www.walshaccountants.com\/wp-content\/uploads\/2020\/05\/Five-by-Five-Website-Design-LOGO-300x225-1-165x165.png 165w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea94850 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea94850\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81aa82c\" data-id=\"81aa82c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc2f8f6 elementor-widget elementor-widget-heading\" data-id=\"dc2f8f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7 Strata of Strategy <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b60284 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b60284\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3540e12\" data-id=\"3540e12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aeac71c elementor-widget elementor-widget-text-editor\" data-id=\"aeac71c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">The 7 Strata of Strategy is a framework for integrating several important strategic components into one coherent plan.<\/p><p>Think deep; and discuss this with your strategy team.<\/p><p>Review your 7 strata strategy paper to ensure relevance or required updates:<\/p><ol><li>Words you own (your brand)<\/li><li>Sandbox (target market)<\/li><li>Core Customer (Juicy \u2013 profitable ones)<\/li><li>Your uncommon offering<\/li><li>Brand Promises (Marketing)<\/li><li>Differentiating activities (your unique mix that is hard to replicate)<\/li><\/ol><p>Remember in this time, ideas and business will be born and the best way to own a category is to create it<\/p><p style=\"text-align: center;\"><strong>List out your goals \u2013 be clear, communicate with your team, and put yourself in a commanding position as you relaunch into our new world of business.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0651173 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0651173\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef21648\" data-id=\"ef21648\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfa7ba6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dfa7ba6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the 7 Strate Strategy Worksheet<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2374756 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2374756\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b18af34\" data-id=\"b18af34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f44200c elementor-widget elementor-widget-text-editor\" data-id=\"f44200c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">We understand that working through all these strategic point can be very difficult but always remember, something is better than nothing. Dig deep and work through what you can.<\/p><p><strong>You may need some help here? <\/strong><\/p><p>Find coaches and mentors<\/p><ul><li>No one has achieved peak performance without a coach or a team behind them<\/li><li>We need people who give us feedback &#8211; that is how we improve<\/li><li>Every great achiever has one or multiple coaches that help to guide them<\/li><li>We aren\u2019t good at seeing ourselves as others do or thinking outside our own scope\/point of view<\/li><\/ul><p>Connections:<\/p><ul><li>What people or advisers can we connect you to that could help you to prepare your business for the relaunch?<\/li><li>What service or challenge do you need help with that we could link you with someone to solve?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b2661c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b2661c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed18811\" data-id=\"ed18811\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27a1e94 elementor-widget elementor-widget-heading\" data-id=\"27a1e94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How can Walsh Accountants help? \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-141bb5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"141bb5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3108480\" data-id=\"3108480\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46a01cc elementor-widget elementor-widget-text-editor\" data-id=\"46a01cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Walsh Accountants have a dynamic team of Advisors that specialise in helping business owners take control of their numbers to grow their business. We call this our <a href=\"https:\/\/www.walshaccountants.com\/our-teams\/focus-advisory\/\">Focus Advisory team<\/a> and it\u2019s their mission is to help business owners establish goals and stay focused on achieving them.<\/p><p>We are in the business of business \u2013 we live it; breathe it; and we love it!<\/p><p>If you need some assistance or guidance working through strategy planning, <a href=\"https:\/\/www.walshaccountants.com\/contact\/\">contact us today<\/a> for an obligation free discussion.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Deep strategy work is time-consuming because the marketplace is constantly changing. If you\u2019re looking to effectively relaunch your business right now \u2013 time is of the essence so speed trumps precision. Review and define your strategy using these tools, worksheets, and asking yourself key strategic questions. Identifying your Strengths, Weaknesses and Trends will help get [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[64,67,14],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Key Pillars of Business - 1. 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